combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy.
logo: [loh-goh] noun, plural lo·gos
also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
print materials: noun
your business cards, your menus, your brochures, your letterhead, and maybe even your pillowcase. It’s all part of the package that gives body to your idea and your business.
invitation: [in-vi-tey-shuhn] noun
the written or spoken form with which a person is invited.